Monday, September 28, 2009

Our Take on Wrinkles


OUR TAKE:
We learned over the past several weeks, that there are different ways of dealing with wrinkles.
You can choose to undergo a procedure or apply something to the affected area.
You can choose to eat foods that help keep your skin youthful.
And, you can use over the counter wrinkle removers which are very much in demand because they are affordable.
Over the counter wrinkle removers will not perform a miracle overnight because as we all know those nasty wrinkles did not appear overnight.
You will have to use it consistently for days or even weeks before you see any results because again, these wrinkles occurred over time.
Whatever you use, make sure that you only use the kind that is of good quality with the right combination of vitamins and nutrients.
To give you an idea, here are the things you can get the next time you head on over to the store.
- There are alpha hydroxyl acids or AHA. These products are water soluble and one example is Glycolic acid cream that helps remove hyper pigmentations and helps with photo damage, thickening of the dermal collagen and increase cellular turnover.
- AHA’s contain lactic acids and when you buy this from the store, you should get the kind that has higher concentrations as lower ones cause irritation.
- There is betahydroxy acids or BHA. These are lipid soluble. Most of the products in the market are exfoliants, anti-inflammatory and comedolytic. These are sold by some of the most popular names in the business and often recommended by dermatologists.
- Combination hydroxy acids or CHA have both the ingredients of AHA and BHA. Don’t think that buying the first two products and then mixing it together will have the same effect because it won’t as each has its own pH level.
- There are also products that have enzymes. The nice thing about it is that these are not irritating and it only digests the dead skin layer. It also stimulates cell turnover and allows other products to penetrate the skin. Two of the most common happen to be fruits namely papaya and pineapple.
- Then there are the topical products. These are available in vitamin A, C and E and purchased in the form of creams and lotions. Vitamin A for instance reduces and eliminates wrinkles by breaking down the free radicals in the body. Vitamins C and E on the other hand are antioxidants and also does the same thing.
- Something that can work with Vitamin C and E are alpha lipioc acids because it is also an anti-oxidant. It works by penetrating the cell membrane to eliminate free radicals that have already been broken down.
To find the best over the counter wrinkle remover takes time. This is because you have to compare how one does over the other. To help you out, you can try visiting various websites that have gathered all the information you need such as the price, its effectiveness, quality and wrinkle cream ratings. With this information, you will be able to find the right one for you to use.
None of the over the counter wrinkle removers will perform a miracle overnight. You will have to use it consistently for days or even weeks before you see any results because again, these wrinkles occurred over time. Whatever you use, make sure that you only use the kind that is of good quality with the right combination of vitamins and nutrients.
REMEMBER: If you are able to find something that works, why change it? You should just stick with what you have until something better and more affordable comes along.

Again, we hope you learned some new information on wrinkles through this series.


Wrinkle Relief? Don't believe everything you Read or see on TV


This is our last installment on our wrinkle series and we truly hope we have given you some great advice.


When choosing your anti-wrinkle serum or cream, there are some people who are skeptics about the information that one brand is better than the other because he or she was paid to make it look that way.

We believe you have to try it out to see who is telling the truth.

For example: Looks like the “big boys” are in a bit of hot water over their claims on how well their Over the Counter Wrinkle Removers work on wrinkles.

READ ON….

----- Estée Lauder in trouble over “instant” wrinkle filler

By Katie Bird, 07 Jan, 2009

“Estée Lauder is the latest company to run into trouble with the UK advertising standards agency (ASA) for making claims about it's product that could not be supported.

The print advert claimed that by using the Tri-Aktiline Instant Deep Wrinkle Filler consumer would “start to see your wrinkles disappear INSTANTLY!”.

Other claims in the advert included “After 4 weeks of continued use: 83 percent reported improvement in the appearance of lines. After 8 weeks of continued used: clinical studies measured a 45 percent visible reduction in wrinkle depth and length”.

According the Estée Lauder the claim was based on a clinical test on 25 women using photo imaging techniques. The company explained that Tri-Aktiline was formulated with polymers that act as fillers for the lines and wrinkles in the skin, hence the instantaneous effect.

Unsubstantiated claims

The company submitted the study to the ASA. However, after seeking expert advice, the regulatory body concluded it was not sufficient to support the claim. Criticisms of the trial included the fact that it was non-randomized, not blind and did not contain a control group

Estée Lauder also conducted a consumer evaluations study on 50 women, concluding that 68% of participants reported that Tri-Aktiline was either extremely, either very or somewhat effective in immediately filing in fine lines or wrinkles.

According to the ASA, however, full method and results of the consumer study were not submitted so this cannot be taken as supporting evidence.

Estée Lauder has been asked by the SAS not to publish this advert again I its current form.”

http://www.cosmeticsdesign-europe.com/Products-Markets/Estee-Lauder-in-trouble-over-instant-wrinkle-filler

----- L’Oreal taken to court in Sweden for marketing claims

By Katie Bird, 18 June, 2009

“L’Oreal is being taken to the Market Court in Sweden for claims about anti-ageing products that the Consumer Ombudsman (KO) says it can’t substantiate.

The KO, a government body that can defend the interests of the consumer against companies in court, claims that marketing for L’Oreal’s Lancôme High Resolution and Vichy LiftActiv Pro are not backed up by scientific evidence.

According to the KO Lancôme adverts claim the product can smooth out wrinkles by up to 70 per cent.

In the case of Vichy, the KO said that L’Oreal claims the product is the source of healthy skin and can reduce wrinkles by up to 43 percent.

Such strong marketing claims, which border on those made for pharmaceutical products, should be backed up by strong evidence, according to the KO

It maintained this evidence has not yet been provided and is taking the matter to the Market Court (Swedish Court solely dealing with cases relating to marketing) to stop the campaign.

In addition, the KO said it is calling on the Market Court to clarify the kinds of evidence required for this type of marketing claim.”

http://www.cosmeticsdesign-europe.com:80/Products-Markets/L-Oreal-taken-to-court-in-Sweden-for-marketing

---- Proctor and Gamble ads for instant wrinkle filler “unsubstantiated”

By Katie Bird, 01 July, 2009

Proctor and Gamble (P&G) joins L’Oreal and Estee Lauder in the ranks of cosmetics giants rapped over unsubstantiated advertising claims for anti-ageing products.

Certain claims made by the company in print advertisement for its Olay Regenerist 30 second wrinkle filler could not be substantiated, according to the UK’s advertising Standards Agency (ASA)

Within the advert, P&G claimed the product instantly reduces the appearance of winkles and last throughout the day.

Additional text stated: “the advanced micro-bead formula fills and smoothes the appearance of lines and keep wrinkles to give precise results all day. So if you have 30 second, you can have younger looking skin.”

According to the ASA, it was the claim that effects lasted throughout the day that could not be substantiated.

http://www.cosmeticsdesign-europe.com/Products-Markets/Procter-and-Gamble-ads-for-instant-wrinkle-filler-unsubstantiated

OUR TAKE:

We learned over the past several weeks, that there are different ways of dealing with wrinkles.

See my next Blog.......